For most internet marketers, email leads are crucial to the success of their businesses. Whether you’re running an affiliate program, network marketing business, or any online marketing endeavor, getting new potential customers to your website can be costly. However, with the help of a powerful lead generation system, you’ll be able to generate new potential customers for free. Email Leads are simply leads whose contact info you’ve collected from an opt-in form on another website. These leads can still be nurtured via other channels and permission marketing through auto-responders. A good lead magnet is the crucial piece (or parts) of information that will draw in qualified leads, including a free webinar, ebook, or other downloadable content.
If you’re not using email leads yet, you’re missing out on a lot of profit potential. It’s no secret that buying a list of email addresses is much more economical than buying a list of paying customers. You also have the ability to create your own lead magnet, which means that you can make it as personalized as you want it to be. This makes email leads cheap, simple, and effective. Not only can you sell more products to existing customers, but you can also build a responsive, targeted email list that will be your best line of defense against lost sales.
If you’ve been struggling with converting that opt-in form to a closed sale, there are a few things that you can do to improve this process. The most important thing that you need to do is understand how you’re converting your leads. For instance, if you’re only getting one or two percent of opt-ins because the person didn’t follow the link, you’re probably losing money. How can you improve that rate? By improving your follow-up. Better follow-ups often mean better conversions, and in this case, more profits.
By following up with people who’ve indicated they are interested in your products, you are proving to them that you are serious about your product and service. This improves the chance of them opting into your email leads list. The other major way you can improve your email leads rate is to provide them with some form of incentive. Incentives don’t necessarily have to be monetary but do need to offer some form of benefit for opting into your list. These incentives can be anything from an eBook to providing a free report or video.
You also have to work to keep your email leads organized. A good lead generation system allows you to segment your prospects based on their interests. This ensures that you are only sending emails to the prospects who are most likely to be interested in what you have to offer. For example, if you’re promoting affiliate products, you probably want to send emails to internet marketers who are likely to be interested in that. You can further refine your search by focusing on prospects who have expressed some level of interest in your niche before.
Finally, the email leads you to generate will not convert into sales if you don’t keep track of them. You need to know exactly who is responding to your offers and how to connect with these potential customers. In addition, you also need to keep track of your conversion rate. As you gain experience with your lead generation process, you can monitor your results and learn how to optimize your campaigns. This gives you confidence in your email leads generation process and enables you to spend more time focusing on the real promise of email leads to generating sales.