1. Reviews are social proof
We’re more likely to make a purchase if others around us—even total strangers—agree that it’s a sound decision. Today, online reviews are the foremost important source of social proof, which they need a transparent impact on sales. High ratings have a higher effect on a future customer’s decision.
2. It improves your online presence
A successful brand may be a direct one. Most shoppers will search online when deciding what to buy for. These websites all have their unique ways of arrangement and surfacing content. Still, all of them value original and fresh content, and customer reviews can help feed the content machine, keeping your brand favored by algorithms.
Online customer reviews offer positive content that search engines highly value when choosing which websites to find yourself returning to. When you’re ranked higher, algorithms and people alike tend to determine your website as an authority in your industry, leading to more exposure.
3. It builds your integrity
With a mild stream of excellent reviews, your business or brand becomes more credible. Recent research has shown that great reviews are building blocks to your venturing online identity.
Clients and buyers have a particular level of distrust for those with 4-star ratings or below. This leaves a touch margin of error at the very best, but companies with better average ratings are more likely to possess their views converted to traffic and sales.
4. Reviews are essential to decision-making
A dynamic refined brand is one that increases your online visibility. Social media could also be a useful gizmo, but patrons’ power to speak about you on other channels could also be an important component of your presence.
Almost two-thirds of shoppers think that online reviews are an important part of the decision-making process. Once they need to know the only places to travel, they’re more likely to see a number of the simplest review websites like Google, Yelp, and TripAdvisor, or a customer review website instead of a newspaper or even their friends and family.
5. Reviews impact sales
There’s a growing body of knowledge that proves that reviews do empirically cause increased revenue.
A study by the Harvard grad school found that online reviews can evident impact your bottom line. Brands that are viewed positively have greater sales, but improving your star rating can certainly affect your profits.
According to the study, a one-star improvement in Yelp.com leads to 9% sales within the short term. This proves that even a touch increase or improvement in your online customer reviews can have a substantial impact on your business.